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Computer Science and Advertising

College of Media

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What is Computer Science and Advertising?

This major combines two fields of study that are becoming tied together in our ever-changing media landscape. Advertising has long been a field of storytelling intended to engage consumers. Computer Science is a field born out of our digital world based around data. CS & Advertising prepares students to address today’s digital advertising world. With this major, you will learn advertising methods as well as modern data knowledge.

Career Options

  • Computer Program Developer
  • Data Analyst
  • Programmatic Trader
  • Digital Media Buyer
  • Public Relations Director
  • Software Engineer
  • Web Designer
  • Marketing Coordinator

Post-Graduation Success1

84% employed or continuing education

70% employed after graduation

14% attending graduate school

$52,955 average starting annual income

Sample employer destinations: Amazon (4), Dentsu (4), FCB Chicago (4) View All

Sample grad school destinations: University of Illinois Urbana-Champaign, University of Southern California, University of Illinois Chicago View All

Review Criteria

First-Year Major-Specific Criteria

  • Calculus preferred (if available at high school)
  • AP English Language or AP English Literature preferred (if available at high school)
  • Strong English and humanities coursework and performance
  • Experience in newspaper, yearbook, broadcasting, blogging, or using social media for promotion
  • Interest in Advertising in addition to Computer Science

View All Review Criteria

Transfer Criteria

Transfer Handbook

Graduation & Retention2

3.9 years to degree

95% first-year retention rate

75% four-year graduation rate

75% six-year graduation rate

Annual Program Costs3

Illinois Resident

  • Tuition: $18,372
  • Fees: $5,054
  • Expenses: $18,884
  • Total: $42,310

Non-Resident

  • Tuition: $41,444
  • Fees: $5,054
  • Expenses:$19,224
  • Total: $65,722

International

  • Tuition: $44,688
  • Fees: $5,054
  • Expenses: $19,224
  • Total: $68,966
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