Computer Science and Advertising

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What is Computer Science and Advertising?

This major combines two fields of study that are becoming tied together in our ever-changing media landscape. Advertising has long been a field of storytelling intended to engage consumers. Computer Science is a field born out of our digital world based around data. CS & Advertising prepares students to address today’s digital advertising world. With this major, you will learn advertising methods as well as modern data knowledge.

Career Options

Computer Program Developer
Data Analyst
Programmatic Trader
Digital Media Buyer
Public Relations Director
Software Engineer
Web Designer
Marketing Coordinator

Post-Graduation Success¹

84% employed or continuing education

70% employed after graduation

14% attending graduate school

$52,955 average starting annual income

Sample employer destinations: Amazon (4), Dentsu (4), FCB Chicago (4) View All

Sample grad school destinations: University of Illinois Urbana-Champaign, University of Southern California, University of Illinois Chicago View All

Program Resources

College of Media Program Webpage Degree Requirements

Review Criteria

First-Year Major-Specific Criteria

Calculus preferred (if available at high school)
AP English Language or AP English Literature preferred (if available at high school)
Strong English and humanities coursework and performance
Experience in newspaper, yearbook, broadcasting, blogging, or using social media for promotion
Interest in Advertising in addition to Computer Science

View All Review Criteria

Transfer Criteria

Transfer Handbook

Graduation & Retention²

3.9 years to degree

95% first-year retention rate

75% four-year graduation rate

75% six-year graduation rate

Annual Program Costs³

Illinois Resident

Tuition: $18,740
Fees: $5,182
Expenses: $19,558
Total: $43,480

Non-Resident

Tuition: $44,340
Fees: $5,182
Expenses:$19,898
Total: $69,420

International

Tuition: $47,800
Fees: $5,182
Expenses: $19,898
Total: $72,880

Related Majors

Advertising - COM

Communication - LAS

Computer Science - ENG

Graphic Design - FAA

Marketing - BUS

¹ Post-graduate data was collected through the Illini Success initiative, which primarily relies on self-reported survey data sources. Statistics are aggregated from the past three years. Please note that total compensation may be greater than annual salary as other forms of compensation (e.g., signing bonus, commission, benefits) are not included. For more information on Illini Success data and methods, please visit the Illini Success website. For average wage or salary information five years after entry into an occupation, visit the Post-Secondary Employment Outcomes Explorer.

² Graduation and retention data comes from several majors within a similar interest area. Data may not yet be available for newly created programs. Years-to-degree data is only available for programs from which you can earn a degree. Retention and graduation rates are only available for programs that you can apply directly into. Retention rates reflect retention to the university, not necessarily retention within the major.

³ "Expenses" are estimated and include books, supplies, housing, and other living expenses. The exact amount you’ll pay depends on where you decide to live, the meal plan you choose, and your overall lifestyle. To learn more about costs, please visit the Office of Student Financial Aid website. To learn the average monthly student loan payment over a period of 20 years based on estimated cost, visit the Illinois College2Career website.