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Advertising

College of Media

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What is Advertising?

Draw upon insights from psychology, sociology, history, and anthropology with advertising. In this major, you will learn to promote products, services, and events. You’ll be able to examine consumer behavior and consumer-oriented messages. You will also study the history of advertising and advertising research methods.

Career Options

  • Advertising
  • Communications
  • Copywriting
  • Fundraising
  • Graphic design
  • Market research
  • Marketing
  • Media relations
  • Public relations
  • Publishing
  • Sales

Post-Graduation Success1

84% employed or continuing education

70% employed after graduation

14% attending graduate school

$52,955 average starting annual income

Sample employer destinations: Amazon (4), Dentsu (4), FCB Chicago (4) View All

Sample grad school destinations: University of Illinois Urbana-Champaign, University of Southern California, University of Illinois Chicago View All

Review Criteria

First-Year Major-Specific Criteria

  • Strong English and humanities coursework and performance
  • AP English Language or AP English Literature preferred (if available at high school)
  • Strong math performance
  • Experience in newspaper, yearbook, broadcasting, blogging, or using social media for promotion
  • Interest in consumer behavior versus marketing

View All Review Criteria

Transfer Criteria

Transfer Handbook

Graduation & Retention2

3.9 years to degree

95% first-year retention rate

75% four-year graduation rate

75% six-year graduation rate

Annual Program Costs3

Illinois Resident

  • Tuition: $13,772
  • Fees: $5,054
  • Expenses: $18,884
  • Total: $37,710

Non-Resident

  • Tuition: $34,124
  • Fees: $5,054
  • Expenses:$19,224
  • Total: $58,402

International

  • Tuition: $35,118
  • Fees: $5,054
  • Expenses: $19,224
  • Total: $59,396
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