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Advertising

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What is Advertising?

Drawing upon insights from psychology, sociology, history, literature, and anthropology, advertising promotes products, services, and events. In this major, you’ll examine consumer behavior and consumer-oriented messages, as well as the history of advertising and advertising research methods, viewing advertising as a reflection of social structure, an art form, and even a basis for community.

Career Options

  • Advertising
  • Communications
  • Copywriting
  • Fundraising
  • Graphic design
  • Market research
  • Marketing
  • Media relations
  • Public relations
  • Publishing
  • Sales

Post-Graduation Success1

89% employed or continuing education

85% employed after graduation

4% attending graduate school

$42,043 average starting annual income

Sample employer destinations: Yelp, Starcom MediaVest Group, Mindshare

Sample grad school destinations: University of Illinois at Urbana-Champaign, Chicago Portfolio School, University of Southern California

Academic Profile Middle 50% 2

25 - 29 ACT Score

1200 - 1410 SAT Score

3.19 - 3.69 High School GPA

Annual Program Costs

Illinois Resident

  • Tuition: $12,816
  • Fees: $4,174
  • Expenses3: $15,180
  • Total: $32,170

Non-Resident

  • Tuition: $29,958
  • Fees: $4,174
  • Expenses3: $15,520
  • Total: $49,652

International

  • Tuition: $30,832
  • Fees: $4,174
  • Expenses3: $15,520
  • Total: $50,526
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