Advertising
CompareWhat is Advertising?
Draw upon insights from psychology, sociology, history, and anthropology with advertising. In this major, you will learn to promote products, services, and events. You’ll be able to examine consumer behavior and consumer-oriented messages. You will also study the history of advertising and advertising research methods.
Career Options
- Advertising
- Communications
- Copywriting
- Fundraising
- Graphic design
- Market research
- Marketing
- Media relations
- Public relations
- Publishing
- Sales
Post-Graduation Success1
89% employed or continuing education
84% employed after graduation
5% attending graduate school
$43,041 average starting annual income
Sample employer destinations: Yelp, Starcom Mediavest Group, Mindshare View All
Sample grad school destinations: University of Illinois at Urbana-Champaign, University of Southern California, Chicago Portfolio School View All
Academic Profile Middle 50% 2
26 - 30 ACT score
1190 - 1380 SAT score
3.25 - 3.70 high school GPA
Graduation & Retention3
3.8 years to degree
94% freshman retention rate
80% four-year graduation rate
89% six-year graduation rate
Annual Program Costs
Illinois Resident
- Tuition: $12,816
- Fees: $4,174
- Expenses4: $15,180
- Total: $32,170
Non-Resident
- Tuition: $29,958
- Fees: $4,174
- Expenses4: $15,520
- Total: $49,652
International
- Tuition: $30,832
- Fees: $4,174
- Expenses4: $15,520
- Total: $50,526