College of Media


What is Advertising?

Draw upon insights from psychology, sociology, history, and anthropology with advertising. In this major, you will learn to promote products, services, and events. You’ll be able to examine consumer behavior and consumer-oriented messages. You will also study the history of advertising and advertising research methods.

Career Options

  • Advertising
  • Communications
  • Copywriting
  • Fundraising
  • Graphic design
  • Market research
  • Marketing
  • Media relations
  • Public relations
  • Publishing
  • Sales

Post-Graduation Success1

89% employed or continuing education

84% employed after graduation

5% attending graduate school

$43,041 average starting annual income

Sample employer destinations: Yelp, Starcom Mediavest Group, Mindshare View All

Sample grad school destinations: University of Illinois at Urbana-Champaign, University of Southern California, University of Michigan View All

Review Criteria

First-Year Major-Specific Criteria

  • Strong English and humanities coursework and performance
  • AP English Language or AP English Literature preferred (if available at high school)
  • Strong math performance
  • Experience in newspaper, yearbook, broadcasting, blogging, or using social media for promotion
  • Interest in consumer behavior versus marketing

View All Review Criteria

Transfer Criteria

Transfer Guide

Graduation & Retention2

3.8 years to degree

94% first-year retention rate

80% four-year graduation rate

89% six-year graduation rate

Annual Program Costs3

Illinois Resident

  • Tuition: $13,492
  • Fees: $4,928
  • Expenses: $18,222
  • Total: $36,642


  • Tuition: $32,612
  • Fees: $4,928
  • Expenses:$18,562
  • Total: $56,102


  • Tuition: $33,560
  • Fees: $4,928
  • Expenses: $18,562
  • Total: $57,050