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Advertising

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What is Advertising?

Drawing upon insights from psychology, sociology, history, literature, and anthropology, advertising promotes products, services, and events. In this major, you’ll examine consumer behavior and consumer-oriented messages, as well as the history of advertising and advertising research methods, viewing advertising as a reflection of social structure, an art form, and even a basis for community.

Career Options

  • Advertising
  • Communications
  • Copywriting
  • Fundraising
  • Graphic design
  • Market research
  • Marketing
  • Media relations
  • Public relations
  • Publishing
  • Sales

Post-Graduation Success1

89% employed or continuing education

85% employed after graduation

4% attending graduate school

$42,043 average starting annual income

Sample employer destinations: Yelp, Starcom MediaVest Group, Mindshare

Sample grad school destinations: University of Illinois at Urbana-Champaign, Chicago Portfolio School, University of Southern California

Academic Profile Middle 50% 2

25 - 29 ACT Score

1200 - 1410 SAT Score

3.19 - 3.69 High School GPA

Annual Program Costs

Illinois Resident

  • Tuition: $12,816
  • Fees: $3,968
  • Expenses3: $15,008
  • Total: $31,792

Non-Resident

  • Tuition: $29,386
  • Fees: $3,968
  • Expenses3: $15,348
  • Total: $48,702

International

  • Tuition: $30,260
  • Fees: $3,968
  • Expenses3: $15,348
  • Total: $49,576

Additional Resources

College of Media Program Webpage Degree Requirements

Related Majors

1 Post-graduate data was collected through the Illini Success initiative, which primarily relies on self-reported survey data sources. Statistics are aggregated from the past three academic years, including the 2014-2015, 2015-2016, and 2016-2017 graduating classes. Please note that total compensation may be greater than annual salary as other forms of compensation (e.g., signing bonus, commission, benefits) are not included. For more information on Illini Success data and methods, please visit the Illini Success website.

2 Data is from the middle 50% of students from the past two years, meaning that 25% of students were below this range and 25% were above.

3 Expenses are estimated and include books, supplies, housing, and other living expenses. The exact amount you’ll pay depends on where you decide to live, the meal plan you choose, and your overall lifestyle. Learn more about costs.

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