What is Marketing?

Marketing is concerned with creating, communicating, and delivering value to customers as well as managing customer relationships in ways that benefit the organization. As a Marketing major, you’ll focus on how firms implement and monitor business activities directly related to the process of placing meaningful assortments of goods and services in the hands of the consumer. Our Marketing professors carefully craft classroom experiences that are based on current marketing practices and grounded in real-world examples. Many courses are case-based and project-based, encouraging you to develop skills in teamwork, analytical reasoning, and oral and written communication.

Career Options

  • Consulting
  • Market research
  • Marketing management
  • Retail
  • Sales

Post-Graduation Success1

91% employed or continuing education

86% employed after graduation

5% attending graduate school

$54,121 average starting annual income

Sample employer destinations: Kohl's, PepsiCo, Aon Hewitt

Sample grad school destinations: University of Illinois at Urbana-Champaign, University of Denver, Northwestern University

Academic Profile Middle 50% 2

28 - 33 ACT Score

1310 - 1460 SAT Score

3.46 - 3.85 High School GPA

Annual Program Costs

Illinois Resident

  • Tuition: $17,040
  • Fees: $4,174
  • Expenses3: $15,180
  • Total: $36,394


  • Tuition: $34,182
  • Fees: $4,174
  • Expenses3: $15,520
  • Total: $53,876


  • Tuition: $37,190
  • Fees: $4,174
  • Expenses3: $15,520
  • Total: $56,884