Marketing encompasses business activities related to connecting consumers with goods. It includes the study of the consumer and how to use data to create business insights. In turn, this helps companies better target those consumers. You'll also learn how to manage customer relationships.
Classroom experiences focus on current marketing practices, including digital marketing and branding. They include in real-world examples and hands-on experience. You’ll gain skills in teamwork, analytical reasoning, and oral and written communication.
First-year students need to apply to Business Undeclared for admission consideration to Gies. They then can pursue the Marketing degree if admitted.
94% employed or continuing education
89% employed after graduation
5% attending graduate school
$56,125 average starting annual income
Sample employer destinations: Chicago Blackhawks, Deloitte, PepsiCo View All
Sample grad school destinations: University of Illinois at Urbana-Champaign, Northwestern University, University of Denver View All
4.0 years to degree
96% first-year retention rate
83% four-year graduation rate
93% six-year graduation rate