Gies College of Business


What is Marketing?

Marketing encompasses business activities related to connecting consumers with goods. It includes the study of the consumer and how to use data to create business insights. In turn, this helps companies better target those consumers. You'll also learn how to manage customer relationships.

Classroom experiences focus on current marketing practices, including digital marketing and branding. They include in real-world examples and hands-on experience. You’ll gain skills in teamwork, analytical reasoning, and oral and written communication.

First-year students need to apply to Business Undeclared for admission consideration to Gies. They then can pursue the Marketing degree if admitted.

Career Options

  • Account executive
  • Communications
  • Consulting
  • Market research
  • Marketing management
  • Retail
  • Sales

Post-Graduation Success1

94% employed or continuing education

89% employed after graduation

5% attending graduate school

$56,125 average starting annual income

Sample employer destinations: Chicago Blackhawks, Deloitte, PepsiCo View All

Sample grad school destinations: University of Illinois at Urbana-Champaign, Northwestern University, University of Denver View All

Review Criteria

First-Year Major-Specific Criteria

  • Commitment to activities, employment, or community involvement

View All Review Criteria

Transfer Criteria

Transfer Guide

Graduation & Retention2

4.0 years to degree

96% first-year retention rate

83% four-year graduation rate

93% six-year graduation rate

Annual Program Costs3

Illinois Resident

  • Tuition: $17,976
  • Fees: $4,928
  • Expenses: $18,222
  • Total: $41,126


  • Tuition: $37,096
  • Fees: $4,928
  • Expenses:$18,562
  • Total: $60,586


  • Tuition: $42,868
  • Fees: $4,928
  • Expenses: $18,562
  • Total: $66,358