Loading....

Marketing

Compare

What is Marketing?

Marketing focuses on creating, communicating, and delivering value to customers. Students learn how to place meaningful assortments of goods and services into the hands of the consumer. With our program, you'll study how firms carry out and track business activities. You will also learn how to manage customer relationships. Classroom experiences are based on current marketing practices and grounded in real-world examples. Many courses are case-based and project-based. With hands-on experience, you'll gain skills in teamwork and analytical reasoning. You will also enhance your oral and written communication.

Career Options

  • Consulting
  • Market research
  • Marketing management
  • Retail
  • Sales

Post-Graduation Success1

91% employed or continuing education

86% employed after graduation

5% attending graduate school

$54,121 average starting annual income

Sample employer destinations: Kohl's, PepsiCo, Aon Hewitt

Sample grad school destinations: University of Illinois at Urbana-Champaign, University of Denver, Northwestern University

Academic Profile Middle 50% 2

28 - 33 ACT Score

1310 - 1460 SAT Score

3.46 - 3.85 High School GPA

Annual Program Costs

Illinois Resident

  • Tuition: $17,040
  • Fees: $4,174
  • Expenses3: $15,180
  • Total: $36,394

Non-Resident

  • Tuition: $34,182
  • Fees: $4,174
  • Expenses3: $15,520
  • Total: $53,876

International

  • Tuition: $37,190
  • Fees: $4,174
  • Expenses3: $15,520
  • Total: $56,884
Top